The Gospel of Broccoli

For the last two decades, I’ve gorged myself on a certain genre of book: part self-help, part pop psychology, part personal confession, and part armchair sociology. They’re all cut from the same cloth. Sometimes the title is blunt and monosyllabic—Grit, Flow, Blink. The kind of title that slaps you with FOMO and whispers: you’re missing out on the one great discovery of our age.

The author inevitably casts themselves as an intellectual Indiana Jones, unearthing some dark corner of human frailty—our laziness, our compulsions, our doomscrolling brains—and holding it aloft like a cursed artifact. But don’t worry: they’ll swap your vice for a virtue. Where once was sloth, you’ll now install grit. Replace despair with tenacity, chaos with routine, cowardice with courage. Each quality is presented as if it were a rare mineral dug from the Earth’s molten core, not something your grandmother muttered at you over meatloaf.

I’ll grant them this: these books are smooth. The anecdotes are lively, the arguments persuasive, the storytelling slick enough to convince you that eating your vegetables is an act of revolution. And yet—I wince. These books are built on a template so predictable you can spot the seams. They’re self-help in disguise, draped in academic robes to save the reader the shame of browsing the “Inspiration” aisle.

Their authors remind me of medieval minstrels and troubadours, wandering into our living rooms and cubicles to hose down our cobwebbed souls with disinfectant. They don’t strum lutes anymore—they host podcasts, deliver TED Talks, and keynote conferences. We line up for their sermons because they make us feel clean. They are the secular priests of our age, baptizing us in chapter-length homilies and promising to purge our modern sins.

The journey they lead us on is as predictable as a Disney ride: first the dark woods of dysfunction, then the bright meadows of redemption. The simplicity borders on smugness, and yet—I still buy the ticket. Why? Because sometimes I need to be scolded into eating my broccoli. These books are broccoli dressed up in filet mignon plating: familiar, obvious, slightly sanctimonious, but undeniably good for me in small, bitter doses.