When I uploaded my first YouTube video fifteen years ago, I approached the medium with all the technical sophistication of America’s Funniest Home Videos circa 1990. I had recently fallen under the spell of Seiko and Citizen watches and possessed exactly enough knowledge to be dangerous. I wasn’t a curator. I was a caveman who had just discovered fire. My videos consisted largely of me staring in astonishment at a titanium Citizen Promaster, hoping viewers might catch the same contagious wonder. My outfits were not professional. I was wearing a bathrobe with Cheerios clinging to the lapel and a milk mustache under my nose.
The set looked as though a laundromat had exploded behind me. Laundry baskets overflowed with unfolded clothes. The lighting was so dreadful that viewers could never be entirely certain whether I was filming from my office or haunting a Medieval dungeon. As for focus, let us simply say that sharp images were treated as an optional feature rather than a design requirement.
Eventually I purchased a better camera and developed a passing acquaintance with lighting and autofocus. But while I was taking baby steps, YouTube entered the Space Age. Channels began deploying drones over great white sharks, robotic camera rigs that glided through African safaris, helicopters circling erupting volcanoes, and editing suites that looked as though they had been borrowed from Christopher Nolan.
I, meanwhile, was Fred Flintstone pedaling my Stoneage vehicle into a Tesla convention.
Curiously, as YouTube marched into the future, I wandered in the opposite direction.
I rarely make traditional watch videos anymore. Partly that’s because my collection has stabilized. I no longer acquire enough watches to justify another breathless “State of the Collection” update, a genre that now feels about as fresh and exciting as Hootie & the Blowfish.
But something deeper also changed.
I became uncomfortable participating in what I now recognize as the economics of envy. Every glossy close-up, every dramatic wrist roll, every thumbnail promising the next grail watch risks manufacturing dissatisfaction in viewers who were perfectly happy with their collections until five minutes earlier. I know because I spent years falling into exactly that trap myself.
Instead of filming watches, I began interrogating the psychology behind collecting them.
The channel gradually evolved into something resembling a podcast with occasional wrist shots. I developed a lexicon describing the peculiar madness of watch collecting and eventually self-published a book containing more than one hundred entries. Among them is what I call The Watch Potency Principle: as a collection expands, each individual watch loses a little of its emotional power. Eventually the collector experiences a crisis, sells everything in pursuit of liberation, discovers that liberation is strangely unsatisfying, and begins buying watches all over again. Repeat until death. Tolkien called this Gollum. I called it the process of Gollumification.
Having spent years dissecting the disease, I find myself with surprisingly little left to diagnose.
That leaves my YouTube channel in an awkward adolescence.
I don’t want to retire it because I genuinely enjoy making video essays. But I no longer possess the manic enthusiasm that algorithms adore. I am still a watch collector, just no longer in my Peak Addiction Period. Unfortunately, emotional equilibrium is terrible for audience engagement. YouTube rewards obsession far more enthusiastically than contentment.
The truth is, I am also an extraordinarily boring man.
I live in suburban Torrance. There is precious little cinematic drama in watching me search for a parking space at Costco, call a plumber when the shower backs up, or negotiate a family summit over the proper method for removing a daddy longlegs from my daughter’s bedroom wall. The algorithm craves spectacle. I offer plumbing invoices.
People sometimes ask why I don’t pivot into politics.
The answer is simple. Modern politics has become professional wrestling with legislation attached. Policy increasingly serves as the pretext for performance. Every public figure must become either the Hero or the Villain. Every disagreement requires apocalyptic language. Every debate ends with someone declaring civilization itself to be on the brink of collapse.
I have no talent for that performance because I can see the stage directions.
If my channel survives, it has to survive because I mean what I say, not because I have mastered the latest choreography of outrage.
So here I am.
I am sixty-four years old. I have spent forty years teaching writing, fifty years lifting weights and obsessing over nutrition, and twenty-five years collecting watches. By any reasonable measure, I should know exactly who I am.
Instead, I find myself confronting an unexpected truth.
I still don’t know what I want to be when I grow up.
Perhaps that uncertainty is no longer something to hide.
Moving forward with the uncertainty is the story.
If my YouTube channel has a future, I suspect it won’t be about watches at all. It will be about what happens after the obsessions cool, after the algorithms lose interest, and after a man discovers that the hardest collection to curate is not the one in his watch box, but the unfinished life still ticking quietly inside himself.
Cinemorphosis 
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