I love well-crafted objects that combine form and function to the point that my excessive love for these things often pushes me to the brink of madness. I love the new G-Shock Frogman with its sapphire crystal and combi composite bracelet. It’s my perfect watch. I love my quiet Mac Mini connected to two 4K monitors for optimum productivity. I love premium 14-inch Chromebooks, soon to come out under the Googlebook banner, with 2.8K displays and overpowered Ultra 7 chips with 32GB of RAM.
The problem is that I love these things too much, well beyond my needs. The philosopher Kierkegaard warned us about “the aesthetic life”: becoming intoxicated by the pursuit of pleasure, novelty, beauty, and experience. For Kierkegaard, the aesthetic life means allowing art, technology, beauty, entertainment, and pleasure to become the governing principles of existence. An aesthetic life doesn’t make us healthy or whole. A committed life does. Commitment to something higher than our appetites is the only antidote to the misery of wanting more than we could possibly own.
And there is the Frogman GWF-D1000BC-1JF, staring me in the face, daring me not to want it.

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