Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business argues that vice, self-indulgence, and addiction operate on a neurological level. If we can deliberately rewire those pathways, we can free ourselves from much of our self-destructive behavior. Written more than a decade ago, the book anticipates the same themes that now surface in places like Reddit’s “Nofap” movement, where porn addicts admit their compulsions damage relationships and stunt growth, so they commit to abstinence—except with their partner. Anna Lembke’s Dopamine Nation makes a similar case, charting how dopamine overload leads to the inevitable crash of pleasure into misery.
Duhigg opens with Lisa, an addict whose husband left her, likely exhausted by her behavior. When she finally saw how deranged her habits had become, she had the spark to change. She replaced her old compulsions with exercise and healthy eating. It’s the familiar “rock bottom” story: you face yourself stripped of illusions. Or as Marc Maron puts it, “Life hands you your ass on a stick.” Only when pride dissolves are you ready for answers.
As someone who has wrestled with addictions and grown up with alcoholic parents, I read this story with recognition. The researchers studying Lisa’s brain found something striking: her old neural patterns were still visible, but they had been overridden by new ones. The impulses hadn’t vanished—they’d simply been crowded out. And while she overhauled many habits, it was quitting smoking that made the real difference. Duhigg calls this a “keystone habit.” In his words: “By focusing on one pattern…Lisa had taught herself how to reprogram the other routines in her life, as well.”
The same principle applies to organizations: find the keystone habit, nurture it, and the ripple spreads across the whole system.
I learned another useful term from the book: “behavioral inhibition.” It resonates painfully, because from 7 to 10 p.m. I suffer relentless food cravings. By then I’ve usually reached 2,300 calories, and eating more destroys my calorie deficit. But television sabotages my self-control—everywhere I look, people are drinking rosé, eating pizza, ice cream, carrot cake. Triggers, triggers everywhere. If I hid in an igloo, maybe I’d get ripped abs, though the view would be grim.
Still, I’ve seen the power of a keystone habit. My mornings begin with coffee and buckwheat groats mixed with protein powder. Then I study a book and take notes, as I’m doing now. If I skip this, I get swallowed by the Internet, a dopamine carnival of watches, consumer temptations, and FOMO. I unfollow Instagram “safari” channels that inevitably mutate into half-naked influencers shaking their butts in gym close-ups. Once seen, such images can’t be unseen. Now I choose carefully.
Replacing bad habits with good—writing, piano, exercise—changes not only my productivity but my temperament. I become friendlier, more patient with my family. But when I binge on Internet dopamine, I snap at people. I become “that guy.”
The contrast reminds me of something Dallas Cowboys wide receiver Michael Irvin confessed in America’s Team: “We are all imperfect people. And each of us has at least two people in all of us; the person you show everybody and that person you never show to anybody.”
We curate public personas and believe our own polished lies, all while a darker self hides in the shadows. But once life hands you your ass on a stick, integrity becomes your only way forward. Rewiring the brain isn’t just a neurological project. It’s a moral one.
Cinemorphosis 
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