The Temu-ization of Everything—Again

I’m reading Cory Doctorow’s freshly minted Enshittification. Early on, he revisits Facebook circa 2010: the honey pot that lured billions before curdling into a slurry of compulsion loops, conspiracy gristle, and industrial-scale data mining. It’s sharp, it’s punchy—and it gave me déjà vu. Then my stomach dropped: I like the coinage, I like the thesis that we’re living through the Enshittocene, but the insights feel old. Jaron Lanier mapped a lot of this terrain eight years ago in Ten Arguments for Deleting Your Social Media Accounts Right Now, a book I’ve taught over the last seven years.

Doctorow’s Amazon chapter triggers the same shrug. The platform seduces us with convenience, tightens its talons, and gradually morphs from glossy marketplace into Temu-adjacent bazaar. True, and thoroughly litigated across a thousand essays and think pieces. We’ve been warned about the house always winning; we don’t need another tour of the casino floor.

What I wanted—and didn’t get—was a deeper dive into the anthropology of the rot. Black Mirror’s “Nosedive” or “Joan Is Awful” doesn’t just wag a finger at platforms; it autopsies the psyche and the systems. New Yorker writer Kyle Chayka nails the gap: Enshittification is “pointed and efficient,” but reads like “professional blogging extended for three-hundred-plus pages,” leaving you hungry for a larger cultural x-ray that goes beyond the usual suspects.

To be fair, packaging a messy discourse into one memorable term matters; not everyone read Lanier or binged Brooker. Doctorow’s snark has its uses. A clean label can move an idea from seminar rooms to dinner tables. But once you’ve named the disease, the next move isn’t to repeat symptoms; it’s to map vectors, power centers, and countermeasures with fresh cases outside the Big Tech pentagon.

So yes: I love the word. But the book left me underwhelmed. Doctorow has given us the bumper sticker; I’m still waiting for the field manual. The Enshittocene doesn’t need another catalog of platform sins—it needs a blueprint that shows how to break the flywheels, where policy and design can bite, and why our appetites keep refilling the trough. Name the era, sure. Now show us how to survive it—and, if we’re lucky, how to end it.