My YouTube channel, now more than a decade old, has gathered over 11,000 subscribers and delivers anywhere from a polite 700 views to a respectable 5,000, depending on how shameless I’m willing to be. The high performers are predictable: watch reviews and those ceremonial “State of the Collection” videos—rituals of conspicuous enthusiasm that the algorithm devours like a starving dog. These are the videos where I feel myself performing, angling, posturing. I can practically see the hook in the water. I am not expressing myself; I am fishing. And the bait is always the same: dopamine, desire, envy, and that most reliable narcotic of all—FOMO. These are not just videos; they are small moral compromises dressed as content. They feed what the famous therapist Phil Stutz calls the “lower channel.”
Then there are the other videos—the ones where I sit back and become a kind of rambling talk show host, reflecting on the week, my thoughts, my minor existential skirmishes. I sprinkle in a bit of watch talk as a courtesy to the faithful, but the real subject is the human condition, or at least my version of it. These videos are closer to the truth. Naturally, they struggle to crack a thousand views. Authenticity, it turns out, is not algorithm-friendly.
This creates a tidy little crisis. Do I continue manufacturing these glossy, attention-seeking performances—feed the beast, play the game, become a caricature of myself? Or do I choose integrity and accept the role of a man speaking into an increasingly empty room? If the audience shrinks in proportion to my honesty, why not go all the way—abandon video altogether and disappear into a novel no one will read?
The problem is, I’m not built for that kind of monastic focus. Eighty thousand words on a single idea feels less like a creative challenge and more like a prison sentence. I prefer miscellany. I like to ricochet between obsessions: watches, my adolescent bodybuilding fantasies, the enduring mystery of my own arrested development. I am, by any reasonable definition, a man-child with a specialty in distraction.
Take food. Not just eating—how I eat. I am obsessed with meals that can be held in one hand: tacos, burritos, sandwiches, wraps—portable architecture. The ideal scenario involves standing over the kitchen sink, dispensing with plates, silverware, and any trace of ceremony. It is efficiency elevated to philosophy. Why sit down when you can hover? Why clean dishes when you can bypass them entirely? This is my idea of innovation: reducing life to its lowest possible friction. Call it optimization if you’re feeling generous. Call it laziness if you’re not.
And yet, paradoxically, I am disciplined—ferociously so—when it comes to exercise. Olympic lifting in my youth, kettlebells and power yoga now. But even here, discipline is the wrong word. This is compulsion. I don’t train because I choose to; I train because I need to. The workout is less a virtue than a medication, a daily dose of relief for a mind that resists stillness.
My days split cleanly in two. Morning brings optimism: coffee, steel-cut oats with protein powder, the illusion of infinite possibility. I feel like a serious person, a thinker, someone on the verge of producing meaningful work. By night, the illusion collapses. Fatigue sets in, mood darkens, and I retreat into a fog of lethargy and low-grade dread. The same man who greeted the day with ambition now negotiates with anxiety before sleep, wondering what small catastrophe might arrive in the dark. Will the dream render me so helpless I have a heart attack? Will I even wake up from this dream or succumb to eternal slumber?
Hovering over all of this is a private mythology, one I’ve borrowed—perhaps stolen—from Steely Dan’s “Deacon Blues.” I cast myself as the misunderstood artist, the outsider, the man quietly suffering for his craft. It’s a flattering fiction. In reality, I’m less tortured genius and more well-fed procrastinator—an enthusiast of shortcuts, a collector of appetites, a man who stands over the sink eating a breakfast burrito while postponing his lab work. The cholesterol test can wait. The scale will sort itself out. The fantasy persists.
And that, I suppose, is the truth: I oscillate between aspiration and avoidance, between the higher and lower channels, between the man I imagine myself to be and the one holding a sandwich over the sink.
Cinemorphosis 
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