I did not wake up one morning and decide to become a watch obsessive. No sober adult says, “My life lacks turmoil. I should find something small, expensive, and unnecessary to dominate my mental real estate.” The watch hobby did not enter politely. It arrived like a chrome-plated cyborg from the future—metallic, relentless, humorless about its mission. If you’ve seen The Terminator, you understand. Something inhuman drops from the sky, scans the room, locks onto a target, and does not blink. That was the watch addiction. It didn’t ask for consent. It assessed, targeted, and possessed.
The possession began on an unremarkable Sunday in August 2005. My wife and I went to the mall for something innocent: a battery change. On the way out of the store, one foot inside, one foot outside, I turned my head and saw it—my first true enabler—the Citizen Ecozilla. The bezel alone looked like it had been machined for a submarine hatch: thick, L-shaped, deeply notched, unapologetically stainless. It wasn’t elegant. It was infrastructural. I was a lifelong bodybuilder raised on 1970s images of Arnold flexing under theatrical lighting, and there, in that watch case, was a wrist-mounted barbell. I wasn’t a diver. I didn’t own a wetsuit. But I could cosplay as a man who detonates underwater mines before breakfast.
I walked five feet out of the store, stopped, executed a full U-turn like a man who had left his child behind, and returned for one final look. My inner cyborg engaged photographic memory mode. Screenshot acquired. Target locked. At home, I found it online for $205. That was the down payment on twenty years of psychological turbulence.
For a year, I wore the Ecozilla daily. Then I committed the first of many aesthetic crimes: I drifted into the swamp of television-brand watches—oversized, gaudy, the horological equivalent of energy drinks. They accumulated in my drawers like glittering mistakes. It took a Seiko Black Monster—first generation, lume like a radioactive halo—to wake me from my stupor. Its quality was not subtle. It was the difference between steak and beef jerky. I sold the TV watches in a purge that felt like shedding adipose tissue on The Biggest Loser. Each sale was a small moral victory.
And then the real religion began: Seiko diver devotion. Fifteen years of it. SLA models entered the collection, whispered about by influencers as if assembled in some mythic atelier. Whether they were built in a sacred Grand Seiko studio or a fluorescent-lit factory, I didn’t care. They scratched the itch. Or so I told myself.
Friends loaned me Rolex, Tudor, Omega—fine watches, impressive watches. I enjoyed them the way one enjoys visiting a well-appointed home. But I never felt the urge to move in. Tastes, like obsessions, are not democratic. We do not vote on them. We discover them the way we discover allergies—after the reaction.
Then came the surprise. At sixty-four, long after I thought my trajectory was fixed, I bought the watch my inner cyborg had been whispering about for a decade: the G-Shock Frogman GWF-1000. It hasn’t left my wrist. Not for ceremony. Not for nostalgia. Not even for the Seiko elders in their box, who now stare at me like retired generals. The Frogman is frictionless. Accurate. Indifferent to admiration. It feels less like a purchase and more like a jailbreak.
This book is my attempt to understand the madness. It is personal—because the watch cyborg lives in my head—but it is also communal. Over decades, fellow travelers have confessed their anxieties, their grail delusions, their rotation guilt, their midnight research spirals. The watch obsessive speaks a dialect all his own. So I built a lexicon—a taxonomy of the strange mental weather patterns that govern this hobby. I began thinking I might squeeze out a modest essay. Instead, the terms multiplied. The categories metastasized. Sixty thousand words later, I had to concede the obvious: I am sufficiently mad to write a sufficiently long book about it.
Even now, as I finish this introduction to The Man Who Lost His Mind to Watches, my inner watch cyborg stirs. He is suggesting sapphire upgrade versions of the Frogman. Larger numerals. Limited editions that cost twice what I paid for the one on my wrist. He is persuasive. He does not sleep.
I protest weakly.
He is already browsing.
Cinemorphosis 
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