Like many of my fellow Boomers, I’ve gone down a commonly trodden and forlorn path in the realm of dwindling friendships. When I was in my twenties and thirties, I took friendship for granted. It came as naturally as going to the gym, shopping for clothes, going to clubs, and eating lunch at a cafe. These endeavors were often accompanied by friends. In the 80s and 90s, long conversations on landline phones were also part of the fabric of my social life. That I merited a two-hour phone conversation was no big deal. People found me engaging. My self-worth wasn’t something I questioned. It was simply a matter of fact that I was worthy of a two-hour conversation on random topics.
Spending time with friends diminished in my late thirties and forties. I would go to a restaurant once every other month or so with colleagues. As I grew apart from some of them and others retired, I did not notice that their disappearance was not accompanied by replacements. My friendship count went down. Meanwhile, I acclimated to life in the cave, my expression for retreating into a suburban enclave and learning to entertain and distract yourself as you disconnect from the beehive of life.
As engagement farms sprouted up around 2010 and offered frictionless, half-baked social interaction, my habits of isolation worsened because superficial parasocial interactions substituted for in-depth, messy, real ones. These digital engagements proved unsatisfactory. Engagement on these platforms was not authentic friendship. It was a brief burst of dopamine. When the dopamine died, you were left hungry for real social interaction. These engagement farms, in other words, were the equivalent of junk food. You could overconsume the processed stuff while remaining emotionally malnourished.
Fifteen years of this social deprivation, combined with the chaos and false euphoria of attention-capture platforms, lulled Boomers like me into a state of social isolation that became our new normal.
There could be a gender factor here. My wife maintains real friendships, and she notices my deprivation in that department. She wants me to put time and energy into my “social health,” as she calls it. I agree that engaging in real friendships would be good for my social health and, in turn, put less pressure on her. The problem is that I don’t have a magic wand. I can’t say abracadabra and have a friend materialize like a genie from a bottle.
Social entropy is a real and insidious thing that can’t be reversed overnight. I worry that you reach an age and become so entrenched in routines and habits that you cross the Isolation Rubicon, making a return to a normal and healthy social world extremely difficult.
In this new landscape, where landline phones and two-hour conversations have become extinct and we spend much of our time in parasocial engagements, I can appreciate some of these mediated communications. By and large, people are friendly on my YouTube channel and Instagram page. I don’t diminish these interactions. I simply see them for what they are. They are limited because they exist in the digital sphere. They cannot substitute for real interaction.
I’m reminded of a recent conversation I had with two Trader Joe’s clerks, both in their late twenties. One was scanning my food items. The other was bagging them. I told them that 99% of the time I shop at Trader Joe’s at eight a.m., and I want to be out of the store by 8:45 because I notice that each passing hour brings more people, stress, and anxiety. I told them that one time I had to come in at three p.m. for emergency provisions when my wife’s friends from out of town showed up. I walked into a crowded Trader Joe’s and didn’t even recognize the place. Nor did I recognize the customers.
“These aren’t my people,” I said.
My dismay at feeling like an alien during my afternoon shopping spree made the clerk, a short woman whose arms were generously covered with tattoos, stop scanning my groceries. She let out a loud belly laugh. I could see the self-abandoned joy in her face. Making her laugh in that moment was more gratifying than a decade of social-media engagements. You cannot substitute real engagement with parasocial interplay.
But real engagement is increasingly rare. If I shop at Target, there is no clerk. I scan the items myself while a robot admonishes me if I don’t place them in the designated bagging area.
A lot of my social deprivation is of my own making. I am lazy, sullen, egotistical, and introverted. While I can be entertaining, I am usually tolerated in low doses. Regardless of what I think about myself, the world does not owe me a bevy of friends waiting on my doorstep to join them in some madcap adventure or other.
I feel dumb that back in 2010 I was enticed by the so-called social-media corporations. Relying on engagement farms for a morsel of social interaction while curating some energetic persona full of moxie and frisson was pure chicanery. The fact that I substituted this curated nonsense for real life was my fault. I played myself. I let the engagement-farm companies play me as well.
I don’t have an easy solution to my social health, but I can see the landscape clearly. I am sobered enough after decades of curating a dazzling persona to end that folly. Wherever life takes me from this point on, I’m going there without the fakery.
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